Customer Relationship Management, CRM, is an approach to manage a company’s interaction with current and potential prospects & customers. Today, though, it relates to an entire business strategy. CRM system acts as a single repository to bring your sales, marketing, and customer support activities together, and streamline your process, policy, and people in one platform.
CRM is the largest software market in the world, and has increasingly proven to be the best technological asset that companies can invest in. With the prominence that the cloud CRM software market has been gaining over the years, and the ease with which CRMs can integrate with other applications that businesses generally use, CRM systems help implementors cover every aspect of their business cycle with an increase in sales & marketing returns, all while helping them cut down on their costs.
CRM systems can be easily customized to meet the specific needs of any business type and size. Start-ups, large enterprises, and verticals like real-estate, healthcare, insurance, legal, media, restaurants, travel, banking, tax, freelancers, and non-profits all use a customer relationship management software for increasing their sales, marketing, and customer support efforts.
From managing an account's contact information to staying up to date with business deals, payments, and reports, B2B companies do best with a CRM system in place. It helps them create a common platform to keep their partners, vendors, and other stakeholders of their business in sync with each other.
B2C companies have shorter customer life cycles, and they typically require a solution that is more direct and less time-consuming. A multi-channel CRM with features like pipeline management, sending out instant surveys, marketing automation, etc. helps B2Cs reach out to their customers more easily.
SMBs aren't small and medium businesses but smart and modern businesses. There's no truth to the common misconception that cloud CRM is too expensive and complicated for SMBs. By being a great technological leveller, CRM system provides SMBs with a level playing field and the ability to compete against the bigger players in their industry.
With advanced CRM features like workflow management, advanced analytics, territory management, sales and marketing automation, enterprise CRM software can help reduce the time salespeople spend on mundane tasks, have more time to concentrate on their customers and unify their operations across multiple geographic locations.
Increased Automation
All information in one place
Cost-Cutting
More time to sell
Effortless Team Collaboration
Data-driven business culture
SLA compliance
End-to-end customer engagement
Mobile workforce
GrowFast will rely on its extensive expertise and know-how in the area of CRM management in order to help your company implement CRM as per best practices
Convert and/or improve your existing sales processes into ZOHO CRM
Set up your sales organization along with rules, profiles, and workflows
Train your Sales and Management teams on best use of CRM along with its functionalities
Share best tips on how to maximize conversion ratio from Leads into Closed Deals